Behavioural Insights Community of Practice – inaugural event: April 2018

Ministry for the Environment staff have initiated the Behavioural Insights Community of Practice, to build a public service network of people who can share their experiences and identify opportunities for using behavioural insights.

Behavioural insights can improve the quality of policy advice. Most policy options seek to influence the behaviour of people, whether it is social, environmental, economic, or recreational. We need to be thinking, “Which option will be most effective at changing behaviour?” This requires us to understand current behaviour and the opportunities for changing that behaviour.